Package Designs

Package design can sometimes be more important than the product itself. In a retail setting, your packaging is often the only thing that draws in a potential customer. It's important that the design not only clearly conveys what the product is, but also why it should be purchased. I've been designing packaging for over 15 years, and my process is always the same: create a design that catches the customer’s eye, stands out on shelves, builds brand recognition, and clearly communicates the product's key features. Please find some examples below.